Meilin Paper Flows in and the Sea Is Wider -- Overview of the Development of Meilin Paper Industry

The production and sales volume is nearly 200000 tons, with an annual sales volume of more than 1 billion yuan; New products with high added value are constantly emerging, and the application of new technologies and processes is increasingly mature; Advanced indicators of energy conservation and consumption reduction, cost reduction and efficiency improvement of circular economy. In 2001, Merrill Lynch, a new star of domestic cultural paper, continued to shine brightly, expanding its business in the fierce market competition——

On the huge, clean and fast running paper making equipment, a whole roll of hundreds of kilograms of white cultural paper will be offline. This kind of paper looks no different from ordinary white paper, but the sales manager of Meilin Paper told the reporter that it is a light paper for printing high-end books, with low loose thickness, environmental protection and vision protection.

Due to the continuous expansion of Meilin Paper in the field of cultural paper production and the technical transformation of equipment and process, after nearly 20 years of development in the highly competitive domestic and international cultural paper market, Meilin Paper has grown into the first leading paper enterprise in Beijing and even in China.

Facing the big market of the whole paper industry, Meilin chose to focus on the cultural paper market, subdivide the cultural paper into various "small" markets, and made a "big" article, which established a stable market position in the industry, mainly thanks to their clear and unique development concept——

Based on cultural paper to develop special paper

At the beginning of its business, Meilin Paper Co., Ltd., how to get a share of the paper market from behind, and how to get a head. After in-depth research, they established the market positioning and product development strategy of "cultural paper, environmental protection, and high quality". At the same time, they insisted on the construction and operation strategy of "high starting point, high standard, and high speed", which won the first opportunity for enterprise development and participation in competition.

Cultural paper is a kind of paper with a large market demand and a wide variety of papers. On the basis of the light paper, offset paper, double offset paper, pure paper, coated paper, white cardboard, micro coated paper and other varieties that have been owned in the early stage, the company will increase the development of new products in response to the growing demand of the special paper market around 2020, and successfully develop new types of paper such as food packaging paper, baking paper, anti-counterfeit paper, super sensitive paper, and color art paper.

In the cultural paper market, the influence of brand effect seems to be particularly obvious. In order to establish the brand image, continue to carry out the activity of striving for national famous brands, promote the continuous upgrading of product quality and sales service, and constantly increase the market share of cultural paper. The "Merrill Lynch" brand has been widely recognized in the international and domestic markets. Market research shows that the printing markets in Beijing, Shanghai and other places have highly recognized the cultural paper of Meilin Paper. In the company's product exhibition room, all kinds of beautiful books are printed with Meilin products.

In order to maintain its strong competitiveness in the cultural paper market, the company proposes to build its own technology development center and improve the enterprise's innovation ability in accordance with the principle of "research generation, innovation generation, development generation, and mature generation".

At first, when faced with the advanced level of plasma consumption, power consumption, water consumption and steam consumption in the industry, Meilin people thought that it was an unreachable standard. However, after equipment tapping and process transformation, their consumption indicators in some links exceeded the domestic advanced level——

Innovation and development to create beautiful business cards

Meilin people first chose low energy consumption equipment based on the long-term in the installation and selection of equipment, and adopted technological innovation products. In 2021, the potential will be tapped through the implementation of other technical reforms, with remarkable results. Among them, the light paper production workshop adjusted the installation accuracy of calender frame and other process improvements to increase the yield to 98%. The workshop reduced the cost per ton of paper by more than 300 yuan just by increasing the yield. They plan to strive to achieve 100% yield of mature varieties such as light paper and double gummed paper this year; The double gummed paper production workshop has changed to the grinding disc made in the United States by optimizing the disc grinding type. The refining power consumption has decreased significantly. At present, the power consumption per ton of paper is only 680 to 700 kilowatt hours, while the water consumption per ton of paper has been reduced to 15 to 18 cubic meters by reforming the white water pipeline. These indicators are advanced in the industry;

Technical innovation and process transformation cannot be separated from excellent technical force and talent support. For this reason, the company has established the employment concept of "integrating into Merrill Lynch", and strives to attract and train talents suitable for the company's development, so as to build a stage for them to start their own businesses and show their own value. At present, a group of elites and experts in the paper industry have joined the entrepreneurial team of Merrill Lynch, bringing advanced technology to Merrill Lynch, playing an important guiding role in process selection and scheme demonstration, and bringing advanced on-site management practice experience.

Based on cultural paper and winning with special paper, the new marketing development model of "Internet plus Paper" has accelerated the scientific and sustainable development of Meilin Paper. Meilin Paper will strive to create a beautiful new business card for the development of paper industry.